PROSPECTS AND OPPORTUNITIES
Further decline in birth rate signals long-term impact on nappies/diapers/pants
Over the forecast period, demand for nappies/diapers/pants is set to further decline, due to predictions for a continued drop in Chile’s birth rate. Experts anticipate that this trend will deepen due to socioeconomic factors, such as higher living costs and the prioritising of career advancement over family planning.
E-commerce and traditional channels to gain momentum amid growing demand for convenience
E-commerce will continue to gain relevance in the distribution of nappies/diapers/pants over the forecast period, primarily as a convenient channel for promotions and purchasing bulk products. Monthly pack sizes will gain further popularity, despite requiring a significant financial outlay.
Sustainability trends to gain traction despite niche demand
As consumer interest continues to shift towards more sustainable options, major players have responded with products aligned with these new needs. An increasing number of Chileans are willing to change their purchasing habits to reduce their negative impact on the environment and seek brands that contribute to their wellbeing and environmental sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Chile?
- Which are the leading brands in Nappies/Diapers/Pants in Chile?
- How are products distributed in Nappies/Diapers/Pants in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Chile - Category analysis
KEY DATA FINDINGS
Chile’s birth rate drop, negatively impacting demand for nappies/diapers/pants
Softys maintains leadership amid distribution expansion
Supermarkets remains leading distribution channel despite value challenges
Further decline in birth rate signals long-term impact on nappies/diapers/pants
E-commerce and traditional channels to gain momentum amid growing demand for convenience
Sustainability trends to gain traction despite niche demand
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Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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