PROSPECTS AND OPPORTUNITIES
Disposable pants and comfort-forward options set to drive growth
Nappies/diapers/pants in the US is set to see positive CAGRs in both retail volume and current value terms in the forecast period. Although all categories are expected to increase by both measures, disposable pants is anticipated to see the best growth rates.
Collaborative sustainability paves the way for future eco-friendly initiatives
As the importance of sustainability continues to grow, so too will the necessity for enhanced collaboration throughout the supply chain to achieve this goal. Waste management has emerged as a crucial area, witnessing increased partnerships over the past year, and is likely to require further collaboration to scale efforts effectively.
Brand-building and value-added innovations targeting performance, skin health, and inclusivity will help solidify competitiveness
Inflation and subsequent cautious consumer spending have intensified the need to differentiate through value-added innovations which resonate well with Millennial and Generation Z parents – who are key purchasers of nappies/diapers/pants. Understanding consumer needs is the major driver behind innovations that help players to stand out in a challenging time.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in USA?
- Which are the leading brands in Nappies/Diapers/Pants in USA?
- How are products distributed in Nappies/Diapers/Pants in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in the US - Category analysis
KEY DATA FINDINGS
Marginal improvement in volume growth rate in 2024 owing to easing inflationary conditions and uptick in birth rate
Procter & Gamble and Kimberly Clark continue to lead nappies/diapers/pants in 2024, while insurgents gain share
Ongoing financial uncertainty makes cost reduction and supply optimisation key business priorities
Disposable pants and comfort-forward options set to drive growth
Collaborative sustainability paves the way for future eco-friendly initiatives
Brand-building and value-added innovations targeting performance, skin health, and inclusivity will help solidify competitiveness
Tissue and Hygiene in the US - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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