PROSPECTS AND OPPORTUNITIES
Modest growth expected amid ongoing challenges
Sales of nappies/diapers/pants in Morocco are projected to grow at a constant value CAGR just 0.1% over the forecast period.
E-commerce will fail to gain traction in light of competition from traditional retail
E-commerce is unlikely to gain traction in nappies/diapers/pants, due to intense competition from small local grocers, which benefit from their proximity to consumers’ homes, flexible credit facilities, and the ability to sell nappies/diapers as single units, rather than full packs. These factors make local grocers a more convenient option, particularly for price-sensitive consumers.
Increased focus on high-performance offerings
Consumers are increasingly prioritising both performance and comfort when it comes to nappies/diapers/pants. In response, manufacturers are focusing on adding value through enhanced functionality and innovative features.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Morocco?
- Which are the leading brands in Nappies/Diapers/Pants in Morocco?
- How are products distributed in Nappies/Diapers/Pants in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Morocco - Category analysis
KEY DATA FINDINGS
Modest growth amid declining birth rate
Novatis leads the market while Hayat Morocco gains momentum
Small local grocers remain dominant
Modest growth expected amid ongoing challenges
E-commerce will fail to gain traction in light of competition from traditional retail
Increased focus on high-performance offerings
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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