PROSPECTS AND OPPORTUNITIES
Steady growth forecast thanks to favourable demographic trends
Sales of nappies/diapers/pants in Saudi Arabia are poised to grow steadily in current value terms over the forecast period, primarily driven by favourable demographics, a stable birth rate and an expanding population of children aged 0-3 years. Economic development and rising disposable incomes will also enable families to invest in higher-quality products, including premium and eco-friendly variants.
Changing retail landscape
The e-commerce environment in Saudi Arabia continues to evolve in response to shifting consumer behaviour and technological advances. Busy parents increasingly prefer online shopping due to time savings, round-the-clock access, and the ability to compare brands and prices.
Sustainability trends and tech advancements to remain central to innovation
Product innovation is expected to focus heavily on sustainability, advanced technologies and enhanced consumer experiences. As environmental concerns grow, more brands may introduce biodegradable diapers made from sustainable materials that decompose faster than conventional disposables.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Saudi Arabia?
- Which are the leading brands in Nappies/Diapers/Pants in Saudi Arabia?
- How are products distributed in Nappies/Diapers/Pants in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Inflation and premiumisation support value growth in 2024
Unicharm leads the landscape
Supermarkets and hypermarkets as leading distribution channels
Steady growth forecast thanks to favourable demographic trends
Changing retail landscape
Sustainability trends and tech advancements to remain central to innovation
Tissue and Hygiene in Saudi Arabia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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