PROSPECTS AND OPPORTUNITIES
Disposable pants continue to drive sales
Nappies/diapers/pants will register muted constant value and volume growth over the forecast period, as a declining birth rate continues to dampen volume sales. As in 2024, disposable pants will register the highest constant value and volume growth due to a growing assortment, including a wider age range, and also continuing innovations, such as greener offerings.
Bulky size of nappies/diapers/pants boosts online sales
E-commerce will continue to register steady, healthy constant value growth. Increasing competition will drive growth, with many of the major grocery retailers now offering e-commerce.
Focus on value-added benefits to maintain value sales
With the birth rate continuing to decline, players will look to maintain sales by adding value-added benefits. In particular, a key focus will be offerings with a greener positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Serbia?
- Which are the leading brands in Nappies/Diapers/Pants in Serbia?
- How are products distributed in Nappies/Diapers/Pants in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Serbia - Category analysis
KEY DATA FINDINGS
Fall in birth rate sees volume sales fall
Pampers continues to dominate
Private label gains value share
Disposable pants continue to drive sales
Bulky size of nappies/diapers/pants boosts online sales
Focus on value-added benefits to maintain value sales
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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