Competitive Landscape
Dm-Drogerie Markt Leverages Value and Range to Close the Gap with Procter & Gamble
Nappies/diapers/pants in Serbia is highly concentrated, with the top three players accounting for a substantial share of retail value in 2025. Over the period from 2020 to 2025, the landscape has become progressively less concentrated: Procter & Gamble Marketing & Services doo's share fell sharply from 46% in 2020 to 26% in 2025, while dm-Drogerie Markt dopo increased its share from 10% to 25% in the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Serbia?
- Which are the leading brands in Nappies/Diapers/Pants in Serbia?
- How are products distributed in Nappies/Diapers/Pants in Serbia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Serbia - Category analysis
Key Data Insights
Big Brands Adapt as Birth Rates Fall and Shoppers Seek Value
Big Brands Adapt as Birth Rates Fall and Shoppers Seek Value
Retailers and Producers Drive Value through Innovation and Affordability
Retailers to Drive Volume with Discount-Led Strategies
Leading Players and Premium Pants to Offset Shrinking Nappies Base through Innovation
Shrinking Child Population and Income Pressures Reshape Purchasing Patterns
Dm-Drogerie Markt Leverages Value and Range to Close the Gap with Procter & Gamble
Health and Beauty Specialists Attract Price-Sensitive Parents with Deep Discounts on Nappies
E-Commerce Stagnates as Health and Beauty Specialists Take Lead
Tissue and Hygiene in Serbia - Industry Overview
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Key Data Insights
Discounters Expand Private Label Offerings as Price Sensitivity Rises
Top International Brands Respond with Plastic-Free Wipes to Private Label Product Competition
Leading Players Promote Eco-Friendly Tissue with Natural Cellulose
Private Label and Discounter Strategies to Reshape Consumer Preferences
Retail Tissue to Maintain Lead as Adult Incontinence Accelerates
Innovation and Sustainability to Drive Competitive Responses to Price Pressure
Dreniknd Doo Strengthens Lead through Innovation and Broad Distribution
Retailers Drive Store Visits with Affordability as Shoppers Prioritise Price
E-Commerce Stalls as Shoppers Return to Stores for Essentials
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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