PROSPECTS AND OPPORTUNITIES
Solid growth in current value sales projected despite poor outlook in volume terms
Nappies/diapers/pants is projected to see retail volume sales contract throughout the forecast period due to falling birth rates in Kazakhstan. However, as this demographic trend plateaus, the rate of decline should slow towards 2029.
Increasing competition will fuel investment in added-value innovations
As falling birth rates diminish growth prospects and intensify competitive pressures, over the forecast period manufacturers across nappies/diapers/pants will try to clearly distinguish their brands and gain an edge over rivals by investing in added-value innovations. In particular, companies are expected to focus on developing products that are more comfortable for children and provide greater ease-of-use for parents, including hypoallergenic options and variants better suited to the needs of babies and toddlers of different ages and sizes.
Popularity of online marketplaces will continue to boost sales via e-commerce
The value share claimed by e-commerce in nappies/diapers/pants is expected to rise further over the forecast period. The channel will continue to profit from the fact that changes resulting from the pandemic have recently strengthened consumer appreciation for the convenience, variety and potential for bargains afforded by online shopping, while also compelling manufacturers and store-based retailers to invest more in digital strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Kazakhstan?
- Which are the leading brands in Nappies/Diapers/Pants in Kazakhstan?
- How are products distributed in Nappies/Diapers/Pants in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Kazakhstan - Category analysis
KEY DATA FINDINGS
Falling birth rates depress demand for nappies/diapers/pants
Kimberly-Clark maintains commanding lead despite increasing competition
Small local grocers remains the top distribution channel
Solid growth in current value sales projected despite poor outlook in volume terms
Increasing competition will fuel investment in added-value innovations
Popularity of online marketplaces will continue to boost sales via e-commerce
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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