PROSPECTS AND OPPORTUNITIES
Category faces value growth potential from innovative lines
Sales of nappies/diapers/pants are expected to remain positive in value terms although there will be a slight decline in volume sales over the forecast period in line with the demographic downturn. Despite further stabilisation in terms of price, average prices of these products will remain at a relatively high level.
E-commerce channel aligns with modern lifestyles
E-commerce sales will continue to increase in nappies/diapers/pants as Bulgarian mothers will increasingly seek the convenience and time-saving benefits afforded by home deliveries and bulk packages of these products. Baby specialist e-commerce retailers will develop further.
Sustainable product development will raise product quality
Most innovations will continue to focus on high-quality materials free from aggressive ingredients, which are very gentle on the baby's skin, are aroma-free, and free from chlorine, like the recently launched Pufies Fashion & Nature disposable pants. Nevertheless, the most significant innovations will be in the field of biodegradable nappies/diapers like the first locally produced 85% biodegradable Woopies made of bamboo powder and corn starch and with an absorbing membrane made of high-technological Japanese polymer (isn’t biodegradable) with ultra-absorbing capability meaning that a minimal quantity is used.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Bulgaria?
- Which are the leading brands in Nappies/Diapers/Pants in Bulgaria?
- How are products distributed in Nappies/Diapers/Pants in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Bulgaria - Category analysis
KEY DATA FINDINGS
Nappies/diapers/pants posts steady value growth
Procter & Gamble Bulgaria EOOD maintains a strong lead
Modern channel leads in terms of distribution
Category faces value growth potential from innovative lines
E-commerce channel aligns with modern lifestyles
Sustainable product development will raise product quality
Tissue and Hygiene in Bulgaria - Industry Overview
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2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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