PROSPECTS AND OPPORTUNITIES
Positive performance for nappies/diapers/pants over the forecast period
The overall outlook for nappies/diapers/pants in the United Arab Emirates is positive, despite persistent economic pressures. Retail volume sales are expected to grow across the category, supported by the nation’s expanding population that comprises a significant, and growing, share of expatriates.
E-commerce set to gain ground as a key channel for nappies/diapers/pants
An increasing number of parents in the United Arab Emirates are turning to online shopping for nappies/diapers/pants, attracted by the ease of ordering, competitive prices, and reliable delivery. Retail e-commerce platforms allow them to compare prices, read reviews, and even subscribe for regular deliveries —ensuring they never run out of essentials while also saving money.
Category expected to experience premiumisation trend
Growing consumer demand and the need for quality nappies/diapers are quickly rising to the top of the list of consumers’ purchase considerations among more affluent residents. As a result, more luxury products will likely be added to companies' standard product lines in the coming years in an attempt to appeal to consumers with greater purchasing power.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in United Arab Emirates?
- Which are the leading brands in Nappies/Diapers/Pants in United Arab Emirates?
- How are products distributed in Nappies/Diapers/Pants in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Positive performance despite inflationary pressures
Procter & Gamble retains lead as Pampers enjoys brand strength and availability
E-commerce’s continues to make gains as distribution channel for nappies/diapers/pants
Positive performance for nappies/diapers/pants over the forecast period
E-commerce set to gain ground as a key channel for nappies/diapers/pants
Category expected to experience premiumisation trend
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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