PROSPECTS AND OPPORTUNITIES
Constant decline expected, although premiumisation set to continue
Nappies/diapers/pants is expected to maintain its declining trend in South Korea throughout the forecast period, with sales set to fall in both retail volume and current value terms. With the anticipated fall in the birth rate, there is expected to be little opportunity for growth in the forecast period.
Demand for cost-effective products expected to rise as inflation persists
Brand loyalty is strong in nappies/diapers/pants in South Korea, which means that brand such as Huggies, Pampers, and MamyPoko will continue to lead, and will have opportunities for growth in offering premium products, as consumers look to take good care of their children. The strength of these players also makes it difficult for new brands to enter the market.
More segmented and diversified product line-up expected
In the forecast period, players are likely to enhance their competitiveness through product segmentation. This has already been seen in terms of a widening offer of products specifically designed for comfort during the hot summer weather.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in South Korea?
- Which are the leading brands in Nappies/Diapers/Pants in South Korea?
- How are products distributed in Nappies/Diapers/Pants in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in South Korea - Category analysis
KEY DATA FINDINGS
Convenience drives a gradual switch to disposable pants
The move towards the premium segment continues
Retail e-commerce dominates distribution thanks to deals and subscriptions
Constant decline expected, although premiumisation set to continue
Demand for cost-effective products expected to rise as inflation persists
More segmented and diversified product line-up expected
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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