PROSPECTS AND OPPORTUNITIES
The affordability and environmental benefits of cloth diapers present a significant challenge to disposable diapers
Sales of nappies/diapers/pants are expected to experience modest growth over the forecast period, with a slight value increase anticipated. Although disposable diapers remain the dominant choice, the cloth format continues to gain traction due to its eco-friendly and cost-effective advantages, particularly among millennial and Generation Z parents.
Continued value growth expected in nappies/diapers/pants in the forecast period
Consumers’ demand for high-quality, value-for-money nappies/diapers/pants will drive innovation and segmentation within the category. According to Euromonitor International’s latest Voice of the Consumer: Health and Nutrition Survey, key desired diaper features include high quality, value for money, and leak protection, with consumers willing to pay for enhanced performance.
Sustainability features to drive brand differentiation and new releases
The rising consumer demand for sustainable and environmentally friendly diaper options is expected to shape the market over the forecast period. Growing awareness of the ecological impact of disposable diapers has led consumers to seek biodegradable or compostable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Canada?
- Which are the leading brands in Nappies/Diapers/Pants in Canada?
- How are products distributed in Nappies/Diapers/Pants in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Canada - Category analysis
KEY DATA FINDINGS
Value and volume growth impacted by easing inflationary conditions and declining birth rate
Kimberly-Clark and Procter & Gamble continue to lead
Digital presence becomes an integral part of channel strategy
The affordability and environmental benefits of cloth diapers present a significant challenge to disposable diapers
Continued value growth expected in nappies/diapers/pants in the forecast period
Sustainability features to drive brand differentiation and new releases
Tissue and Hygiene in Canada - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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