Competitive Landscape
Essity Gains Ground as Parents Shift to Value-Driven Brands
Nappies/diapers/pants in Ukraine is moderately concentrated, with the top two manufacturers, Kimberly-Clark Ukraine and Procter & Gamble Ukraine, holding a combined retail value share of 63% in 2025. This was down from a combined 77% in 2020 as new and mid-tier players gained ground, and share gradually shifted from the top two towards competitors such as Essity, which increased its share from 5% in 2020 to 20% in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Ukraine?
- Which are the leading brands in Nappies/Diapers/Pants in Ukraine?
- How are products distributed in Nappies/Diapers/Pants in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Ukraine - Category analysis
Key Data Insights
Eva.Ua Accelerates Private Label Share as Affordability Reshapes Buying Patterns
Eva.Ua Accelerates Private Label Share as Affordability Reshapes Buying Patterns
Pampers and Huggies Boost Sales with Monthly Supplies of Mega Packs
Libero Elevates Eco Credentials to Attract Sustainability-Focused Parents
Private Label to Strengthen Position as Parents Prioritise Affordability and Value
E-Commerce and Mega Packs Will Reshape Purchasing Habits and Loyalty
Nappies/Diapers to Retain Lead as Disposable Pants Stagnate Amid Shifting Demand
Essity Gains Ground as Parents Shift to Value-Driven Brands
Supermarkets Anchor Sales, Followed by Health and Beauty Specialists
Online Platforms Attract Families with Premium Options and Flexible Delivery
Tissue and Hygiene in Ukraine - Industry Overview
Local Players Defend Share by Prioritising Affordability and Essentials
Key Data Insights
Local Players Defend Share by Prioritising Affordability and Essentials
Convenience Features Sustain Demand for Hygiene and Personal Care
Eva, Watsons and Rozetka Shift Sales Online with Value Bundles and Fast Delivery
Bulk-Focused Local Brands to Extend Value Leadership through Digital Sales
Digital-First Shopping Habits Set to Reshape Competition and Pricing Dynamics
Normalised Hygiene Habits and Shrinking Population Will Define Demand Outlook
Procter & Gamble Loses Further Share to Local Players
Supermarkets and Hypermarkets Appeal with Convenience Purchases of High-Frequency Items
Rozetka and Watsons Drive Digital Sales with Promotions and Delivery
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
-
- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!