PROSPECTS AND OPPORTUNITIES
Russia’s war in Ukraine will remain the major influence on the future prospects for the category
Sales of nappies/diapers/pants are projected to continue declining in value (at constant 2024 prices) and volume terms over the forecast period. There remains uncertainty as to the prospects for an end to Russia’s war in Ukraine, plus the potentially challenging conditions even if the war ends.
E-commerce still full of potential
E-commerce saw a spike in sales of nappies/diapers/pants at the start of the pandemic with online sales rocketing again following Russia's invasion of Ukraine. This pattern is expected to continue over the forecast period with e-commerce increasingly recognised for its convenience, as well as being seen as a safer way to shop for young families.
Players likely to invest in product differentiation to stand out in the market
There is expected to be greater product differentiation in nappies/diapers/pants over the forecast period. There are already special products for boys, for girls, for very active children, for children with sensitive skin, overnight diapers, and more.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Ukraine?
- Which are the leading brands in Nappies/Diapers/Pants in Ukraine?
- How are products distributed in Nappies/Diapers/Pants in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Ukraine - Category analysis
KEY DATA FINDINGS
Declining birth rates place further pressure on demand for nappies/diapers/pants
Leading players face increasing competition from cheaper brands
Supermarkets lead distribution but e-commerce continues to make gains
Russia’s war in Ukraine will remain the major influence on the future prospects for the category
E-commerce still full of potential
Players likely to invest in product differentiation to stand out in the market
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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