PROSPECTS AND OPPORTUNITIES
Retail value growth is expected to slow as inflationary pressures ease
Sales of nappies/diapers/pants are expected to experience positive retail value and volume growth during the forecast period, with disposable pants continuing to be the most dynamic category, boosting growth.
Subscription services could offer start up brands growth opportunities
Across the forecast period, retail e-commerce is expected to play an increasingly significant role in nappies/diapers/pants in New Zealand. As online shopping continues to grow in popularity, more parents will turn to digital platforms to purchase nappies, drawn by the convenience, time-saving benefits, and competitive pricing online retailers offer.
A focus on sustainability is expected to characterise product development over the forecast period
Throughout the review period, sustainability considerations among consumers grew, with many parents becoming increasingly aware of the waste generated by disposable nappies/diapers/pants. Despite this, the practicality of using reusable nappies for newborn babies means many still turn to disposable products for convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in New Zealand?
- Which are the leading brands in Nappies/Diapers/Pants in New Zealand?
- How are products distributed in Nappies/Diapers/Pants in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in New Zealand - Category analysis
KEY DATA FINDINGS
Cost of living pressures influence purchasing decisions in nappies/diapers/pants
Kimberly-Clark New Zealand Ltd continues to lead, despite growing competition
Supermarkets remain the leading channel while retail e-commerce increases its share
Retail value growth is expected to slow as inflationary pressures ease
Subscription services could offer start up brands growth opportunities
A focus on sustainability is expected to characterise product development over the forecast period
Tissue and Hygiene in New Zealand - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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