PROSPECTS AND OPPORTUNITIES
Challenging outlook amid demographic shifts
The future development of nappies/diapers/pants is highly dependent on birth rates, but with a negative outlook anticipated in the forecast period, volume and value sales will continue to decline. Although some new consumers will come from migrants, this will not be enough to offset the impact of the declining birth rate.
Retailer strategies and private label dynamics
Retail e-commerce is expected to continue gaining share during the forecast period. Searching for promotional deals across major online retailers is an easy task and an effective way to get find the best prices for key brands.
Targeting older kids will fuel the innovation pipeline
Strategies to extend product usage is high on the agenda for players and will fuel innovation in the upcoming years. For example, Pampers Ninjamas is positioned for older children who experience bed wetting, whilst larger sizes of nappies/diapers/pants for children with special needs can provide some impetus to sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Lithuania?
- Which are the leading brands in Nappies/Diapers/Pants in Lithuania?
- How are products distributed in Nappies/Diapers/Pants in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Lithuania - Category analysis
KEY DATA FINDINGS
Challenging year for nappies/diapers/pants
Private label is taking on incumbent brands
Purchases mainly undertaken at modern retailers
Challenging outlook amid demographic shifts
Retailer strategies and private label dynamics
Targeting older kids will fuel the innovation pipeline
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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