PROSPECTS AND OPPORTUNITIES
Japan’s declining birth rate likely to drive premiumisation
Sales of nappies/diapers/pants are expected to rise in retail current value terms during the forecast period, whilst retail volume sales are set to continue to fall. According to a recent announcement from the Japanese government, 2024 marked a record low in the number of children born in Japan, as well as in the total fertility rate, the lowest since statistics began in 1899.
Iris Ohyama to enter nappies/diapers/pants amidst category shake-up
The top three brands in nappies/diapers/pants hold a substantial share, together accounting for about two thirds of value sales, indicating a highly competitive landscape. However, a significant shift occurred when Oji Nepia announced the cessation of its in-house production of the Genki! brand in 2024.
Thanks Mama forum fosters community amongst new parents in Japan
Promoting a comprehensive theme such as parenting, rather than focusing solely on individual brands or products, can effectively engage parents. In February 2024, the Thanks Mama forum event was held at Ariake Garden, targeting families with infants aged 0-3 years.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Japan?
- Which are the leading brands in Nappies/Diapers/Pants in Japan?
- How are products distributed in Nappies/Diapers/Pants in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Japan - Category analysis
KEY DATA FINDINGS
Higher prices, and challenge from rising competition
Unicharm targets parents with creative collaborations
P&G Japan tackles logistics challenges with AI and retail collaboration
Japan’s declining birth rate likely to drive premiumisation
Iris Ohyama to enter nappies/diapers/pants amidst category shake-up
Thanks Mama forum fosters community amongst new parents in Japan
Tissue and Hygiene in Japan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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