PROSPECTS AND OPPORTUNITIES
Future growth driven by consumers gaining greater access to more affordable options
The Costa Rican nappies/diapers/pants market is expected to continue growing in both volume and value over the forecast period. This growth will be driven by the increasing adoption of various product categories, with consumers gaining greater access to more affordable options, such as private label brands.
Kimberly-Clark to maintain its lead with the opening of a new distribution centre
Kimberly-Clark Costa Rica SA is set to strengthen its position in the country and region with the opening of a new distribution centre in Costa Rica. This logistics hub, which spans 8,600 square metres and offers over 11,000 pallet positions, represents an investment of USD5 million.
Pants and e-commerce appeal to higher-income consumers
With consumers still prioritising price, innovations in pants remain largely accessible to higher-income consumers. However, whilst these products are considered convenient and useful, some parents are focusing on early potty training in order to reduce reliance on diapers at an earlier stage.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Costa Rica?
- Which are the leading brands in Nappies/Diapers/Pants in Costa Rica?
- How are products distributed in Nappies/Diapers/Pants in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Costa Rica - Category analysis
KEY DATA FINDINGS
Growth supported by price declines
Kimberly-Clark maintains its leadership, benefiting from its manufacturing site in Costa Rica
Supermarkets lead, offering a wide product range
Future growth driven by consumers gaining greater access to more affordable options
Kimberly-Clark to maintain its lead with the opening of a new distribution centre
Pants and e-commerce appeal to higher-income consumers
Tissue and Hygiene in Costa Rica - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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