PROSPECTS AND OPPORTUNITIES
A retail value increase is expected to be bolstered by disposable pants, which support higher prices
Sales of nappies/diapers/pants are expected to see a retail value increase over the forecast period, driven primarily by the continued strong performance of disposable pants. Growth in this category will come at the expense of Standard/Junior Nappies/Diapers, as disposable pants are sold at higher price points, boosting retail value sales.
Urbanisation and omnichannel strategies are set to support growth for retail e-commerce
Across the forecast period, the continued growth of retail e-commerce will be supported by urbanisation, with the proportion of urban households relative to total households expected to rise over the forecast period. This trend makes online shopping increasingly cost-effective and viable for retailers, as it reduces delivery costs and shortens delivery times.
Sustainability concerns, absorbency and comfort will be addressed through ongoing product innovation
Across the forecast period, the direction of innovation will increasingly be driven by rising sustainability concerns. As households become more conscious of their environmental impact, there will be greater scrutiny on the materials used by manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Denmark?
- Which are the leading brands in Nappies/Diapers/Pants in Denmark?
- How are products distributed in Nappies/Diapers/Pants in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Denmark - Category analysis
KEY DATA FINDINGS
Disposable pants drive growth while expanding product ranges to include younger babies
Essity A/S retains its leadership while recording the strongest growth in 2024
Discounters lead sales as consumers appreciate quality and affordability
A retail value increase is expected to be bolstered by disposable pants, which support higher prices
Urbanisation and omnichannel strategies are set to support growth for retail e-commerce
Sustainability concerns, absorbency and comfort will be addressed through ongoing product innovation
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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