PROSPECTS AND OPPORTUNITIES
Demographic trends do not bode well for volume sales in the coming years
As birth rates in North Macedonia continue to decline over the forecast period and the potential consumer base shrinks, nappies/diapers/pants will begin to struggle to remain viable, further limiting volume growth. In response to this, innovation and new product development will concentrate on offering added value, which will enhance the prospects for more stable value growth for the entire category.
E-commerce has scope for significant growth
The potential of e-commerce is expected to remain robust throughout the forecast period. New investments in online retailing by leading modern grocery retailers will inevitably yield strong growth for this distribution channel, enabling it to enjoy the most dynamism.
Innovation will focus on sustainability and smart technology
Looking ahead, nappies/diapers/pants is expected to continue evolving, with a greater focus on incorporating sustainable materials and technologies while interweaving the latest smart technology to enhance monitoring and provide more personalised care. Increased awareness of environmental responsibility, along with an emphasis on skin health, comfort, and a baby's well-being, will remain a major focus for leading manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in North Macedonia?
- Which are the leading brands in Nappies/Diapers/Pants in North Macedonia?
- How are products distributed in Nappies/Diapers/Pants in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in North Macedonia - Category analysis
KEY DATA FINDINGS
Innovation, premiumisation and price increases compensate for poor volume sales of nappies/diapers/pants in 2024
Procter & Gamble continued to hold sway, thanks to the ubiquity of the Pampers brand
Supermarkets remains the leading distribution channel, but e-commerce sees the most dynamic growth
Demographic trends do not bode well for volume sales in the coming years
E-commerce has scope for significant growth
Innovation will focus on sustainability and smart technology
Tissue and Hygiene in North Macedonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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