Competitive Landscape
Mamypoko Leverages Distribution and Digital Reach to Defend Its Leadership
Nappies/diapers/pants in India remains a concentrated environment, with the top two companies, Unicharm India Pvt Ltd and Procter & Gamble Home Products Pvt Ltd, together holding a 68% retail value share in 2025. Over the period from 2020 to 2025, the category became less concentrated, as although Unicharm's share rose from 32% to 37%, Procter & Gamble's share fell from 42% to 32%.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in India?
- Which are the leading brands in Nappies/Diapers/Pants in India?
- How are products distributed in Nappies/Diapers/Pants in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in India - Category analysis
Key Data Insights
Robust Volume Growth as Incomes Rise, Penetration Increases, and Gst Is Cut
Robust Volume Growth as Incomes Rise, Penetration Increases, and Gst Is Cut
Disposable Pants Drives Volume and Value Gains and Reshapes the Product Mix Due to Convenience
Clean Wellness Gains Importance as Caregivers Look to Ensure Skin Health
Dynamism Expected, with Disposable Pants Continuing Its Strong Rise
Brands Expected to Innovate with Segmentation and Digital Tools to Enhance Loyalty
Connected Parenting Platforms to Reshape Product Choice and Engagement
Mamypoko Leverages Distribution and Digital Reach to Defend Its Leadership
Offline Retail Continues to Dominate as a Trusted, Accessible Channel
Retail E-Commerce Gains Ground as Parents Shift to Digital
Tissue and Hygiene in India - Industry Overview
Affordability Is Boosted by Gst?Rationalisation, Driving Growth
Key Data Insights
Affordability Is Boosted by Gst?Rationalisation, Driving Growth
Clean Wellness Becomes a Core Requirement in Certain Categories
Major Players Operationalise Sustainability for Epr Compliance
Dynamic Growth as the Consumer Base Expands, Disposable Incomes Rise, and Convenience Is Valued
Away-From-Home Sales Expected to Rise as Institutional Adoption Increases
Brands Accelerate Circularity to Comply with New Waste Regulations
Procter & Gamble and Unicharm Sustain Leadership Despite the Intensifying Competition
Offline Channels Anchor Everyday Sales in Tissue and Hygiene
Transformation in Distribution as Retail E-Commerce Maintains Its Dynamic Rise
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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