Competitive Landscape
Procter & Gamble Retains Dominance While Value Focus Lifts Private Label
Nappies/diapers/pants in Austria is highly concentrated, with Procter & Gamble Austria GmbH accounting for a 59% value share, a notable increase from 57% in 2020. The next largest competitors, Hofer KG and Rewe International AG, hold much smaller shares at 8% and 6% respectively.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Austria?
- Which are the leading brands in Nappies/Diapers/Pants in Austria?
- How are products distributed in Nappies/Diapers/Pants in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Austria - Category analysis
Key Data Insights
Retailers Boost Value-Driven Diaper Sales through Private Label Innovation
Retailers Boost Value-Driven Diaper Sales through Private Label Innovation
Brands Drive Premiumisation and Sustainability Adoption
Disposable Pants to Outpace Volume Growth as Parents Seek Convenience
Premium and Eco-Friendly Launches to Reshape Consumer Purchasing Decisions
Population Shifts and Rising Expenditure Shape Future Demand Patterns
Procter & Gamble Retains Dominance While Value Focus Lifts Private Label
Supermarkets Anchor Family Purchases as E-Commerce Accelerates
E-Commerce Gains Traction as Parents Seek Convenience and Value
Tissue and Hygiene in Austria - Industry Overview
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Key Data Insights
Brands Use Private Label to Capture Loyalty by Meeting Value Demands
Premium Offerings Drive Value and Volume Growth with High-Impact Functional Innovations
Retailers Set New Sustainability Standards for Tissue and Hygiene
Demographic Shifts and Sustainability Expectations to Reshape Demand Patterns
Retail Tissue to Consolidate Value Leadership as Eco-Innovation Accelerates
Retail E-Commerce to Grow as Retailers Expand Omnichannel Offerings
Retailers Leverage Private Label Offerings as Branded Leaders Defend with Premium Features
Supermarkets and Discounters Drive Everyday Hygiene Purchases with Value Focus
Retail E-Commerce Accelerates Growth by Meeting Demand for Discretion and Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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