PROSPECTS AND OPPORTUNITIES
Nappies/diapers/pants record steady performance
Nappies/diapers/pants in Austria is projected to record a steady performance over the forecast period, although only marginal volume and value growth is predicted annually. The declining birth rate will have an impact on overall sales, especially regarding newborn variants.
Sustainability and eco-friendly alternatives will gain traction
Sustainability and eco-friendly alternatives will continue to gain momentum in the forecast period. Environmentally conscious consumers will seek out more sustainable diapers, including products containing biodegradable materials like bamboo fibres, organic cotton, and plastic-free and recyclable packaging to reduce waste.
Premiumisation trend likely to gather momentum
Premiumisation and innovation in diaper products will gather momentum in the forecast period. Some innovations can be expected, including integrating sensors to indicate wetness, breathability, or comfort in smart diapers.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Austria?
- Which are the leading brands in Nappies/Diapers/Pants in Austria?
- How are products distributed in Nappies/Diapers/Pants in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Austria - Category analysis
KEY DATA FINDINGS
Nappies/diapers/pants post robust growth
Procter & Gamble Austria leads in nappies/diapers/pants
Modern retailers account for bulk of sales
Nappies/diapers/pants record steady performance
Sustainability and eco-friendly alternatives will gain traction
Premiumisation trend likely to gather momentum
Tissue and Hygiene in Austria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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