PROSPECTS AND OPPORTUNITIES
Falling birth rates force companies to focus on premium products
Category sales will remain stable over the forecast period, but volume growth will gradually slow due to the falling number of children in Peruvian families. The fertility rate per woman has already been an indicator of this downward trend, which is reflected in the lower number of births reported per year.
E-commerce remains small but channel offers scope to engage with parents
While it is true that e-commerce is growing rapidly in Peru, it still represents a very small volume of sales in this category. Locals prefer to purchase products in person where they can find competitive prices and offers.
Products will focus on more resistant and absorbent diapers
In the short term, nappies/diapers/pants is expected to continue developing line extensions that expand choice and deliver better value to consumers. Thus, companies are expected to work more aggressively on proposals that emphasise performance and deliver lower prices on larger packs.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Peru?
- Which are the leading brands in Nappies/Diapers/Pants in Peru?
- How are products distributed in Nappies/Diapers/Pants in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Peru - Category analysis
KEY DATA FINDINGS
Performance is affected by spending capacity
Huggies (Kimberly-Clark) maintains its lead over BabySec (Softys)
Pharmacy channels benefits from affordable product selection
Falling birth rates force companies to focus on premium products
E-commerce remains small but channel offers scope to engage with parents
Products will focus on more resistant and absorbent diapers
Tissue and Hygiene in Peru - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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