PROSPECTS AND OPPORTUNITIES
Players likely to focus on adding value as Sweden’s birth rate falls
Nappies/diapers/pants is projected to see a small increase in value terms (at constant 2024 prices) but sales are projected to decline in retail volume terms. Value growth is expected to be fuelled by investments in innovation, with a focus on the fit, comfort and absorbency.
E-commerce set to play a more important role in nappies/diapers/pants
Urbanisation will likely play a key role in driving the expansion of e-commerce in Sweden. As cities grow this will make online shopping more cost-effective for retailers by cutting down delivery expenses and shortening delivery times.
Innovation will remain key to standing out in the market
Innovation within nappies/diapers/pants is likely to focus on the combination of improved efficacy and the addressing of sustainability concerns. For example, in the second half of 2024 Procter & Gamble launched its new Pampers Harmonie range.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Sweden?
- Which are the leading brands in Nappies/Diapers/Pants in Sweden?
- How are products distributed in Nappies/Diapers/Pants in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Sweden - Category analysis
KEY DATA FINDINGS
Sales decline as Sweden’s birth rate continues to fall
Essity leads but Lidl the big mover as consumers look for the best value
Distribution shifts towards discounters and e-commerce as consumers look for value and convenience
Players likely to focus on adding value as Sweden’s birth rate falls
E-commerce set to play a more important role in nappies/diapers/pants
Innovation will remain key to standing out in the market
Tissue and Hygiene in Sweden - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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