Competitive Landscape
Smiley Challenges Pampers with Local Production and Value Focus
Nappies/diapers/pants in Côte d’Ivoire remained moderately concentrated, with The Procter & Gamble Co and Nano Ltd together accounting for 55% retail value share in 2025 (28% and 27% respectively), while SATOCI, Hygiène corporelle held 8%. Over the past five years, concentration has remained stable, with the top two companies maintaining consistently high shares and only marginal year-on-year movements.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Côte d'Ivoire?
- Which are the leading brands in Nappies/Diapers/Pants in Côte d'Ivoire?
- How are products distributed in Nappies/Diapers/Pants in Côte d'Ivoire?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Côte d'Ivoire - Category analysis
Key Data Insights
Bulk Deals and Skin-Friendly Innovation Drive Value Growth
Bulk Deals and Skin-Friendly Innovation Drive Value Growth
Brands Partners with Public Health to Support Vulnerable Families and Boost Trust
Local Manufacturing and Ifc Investment Enable Affordable, Sustainable Choices
Intensifying Price Competition to Aid Future Value Growth
Brands to Leverage Wellness Innovation to Capture Health-Conscious Parents
E-Commerce Enables Brands to Reach Connected Parents and Drive Online Sales
Smiley Challenges Pampers with Local Production and Value Focus
Small Local Grocers Boost Accessibility with Affordable Daily Packs
Tissue and Hygiene in Côte d'Ivoire - Industry Overview
Brands Expand Reach with Price Cuts and In-Store Promotions
Key Data Insights
Brands Expand Reach with Price Cuts and In-Store Promotions
Jumia and Social Media Accelerate Digital Shift in Hygiene Purchases
Ecowas Launches Reusable Hygiene Products to Improve Accessibility
Urban Households Accelerate a Shift to Single-Use Formats for Affordability
Rising Demand for Health-Focused Solutions to Reshape Competition
Digital Platforms and Omnichannel Strategies Set to Aid Value Growth
Procter & Gamble, Nano and Satoci Sustain Leadership with Strong Consumer Trust and Local Reach
Small Shops and Mini-Markets Drive Daily Hygiene Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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