PROSPECTS AND OPPORTUNITIES
Volume sales to decline in nappies/diapers/pants
Nappies/diapers/pants faces further decline in overall volume sales, reflecting the decline in Croatia’s birth rate. However, there is scope for value sales to grow at modest levels.
E-commerce faces promising growth
The evolution of e-commerce in nappies/diapers/pants will be a slow and steady process, shaped by both opportunities and challenges. Key trends include retailers expanding their online product range, offering competitive pricing, and introducing subscription services for busy parents.
Innovation and promotional activities will drive growth
Moving forward, more brands will invest in advanced technologies and premium features, coupled with strategic promotional activities, to compete in the evolving nappies market. Given that more than one-third of value sales in baby and children's products come from promotions, brands will leverage this to drive sales in the nappies category.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Croatia?
- Which are the leading brands in Nappies/Diapers/Pants in Croatia?
- How are products distributed in Nappies/Diapers/Pants in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Croatia - Category analysis
KEY DATA FINDINGS
Falling consumption of nappies/diapers/pants
Procter & Gamble leads in nappies/diapers/pants
Health and beauty specialists is leading channel
Volume sales to decline in nappies/diapers/pants
E-commerce faces promising growth
Innovation and promotional activities will drive growth
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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