PROSPECTS AND OPPORTUNITIES
Demographics will continue to impact performance
The market for nappies, diapers, and pants in Portugal is expected to face challenges in increasing volume over the forecast period. The average age of women giving birth to their first child in Portugal has been steadily increasing, reflecting societal shifts and contributing to lower fertility rates.
Online sales will gain traction
Online sales of nappies/diapers in Portugal are projected to accelerate in the coming years, driven by families embracing the convenience of home delivery and taking advantage of volume promotions. The increasing penetration of platforms like Amazon is also expected to positively influence the market across all categories.
Sustainability will drive innovation but price will remain crucial factor
In a highly competitive market, manufacturers are increasingly investing in product differentiation to meet parents' desires for high-quality items. Parents prioritise comfort, premium materials, superior absorbency, and eco-friendly credentials when selecting products for their children.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Portugal?
- Which are the leading brands in Nappies/Diapers/Pants in Portugal?
- How are products distributed in Nappies/Diapers/Pants in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Portugal - Category analysis
KEY DATA FINDINGS
Demographic shifts hamper nappy/diaper sales, while disposable pants continue to make gains
P&G leads the market, but private label retains a strong presence
Supermarkets continue to dominate, while e-commerce has strong presence
Demographics will continue to impact performance
Online sales will gain traction
Sustainability will drive innovation but price will remain crucial factor
Tissue and Hygiene in Portugal - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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