PROSPECTS AND OPPORTUNITIES
Increasing polarisation over forecast period
There will be a marginal fall in constant value sales and minimal volume growth over the forecast period, as a slowing birth date continues to dampen sales. However, there will also be increasing polarisation.
Small local grocers continue to be key distributor
Small local grocers will continue to be the main distributor, primarily due to their convenience and proximity. Specialist nappy/diaper/pants stores will also remain key, because of their ability to offer brand recommendations.
Brands balance innovation with affordability
There will continue to be innovation over the forecast period, as players look to differentiate in an increasingly competitive landscape. For instance, in late 2024, Huggies launched its Natural Care range, which boasts increased comfort, better absorption, and enhanced ease of use.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Ecuador?
- Which are the leading brands in Nappies/Diapers/Pants in Ecuador?
- How are products distributed in Nappies/Diapers/Pants in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Ecuador - Category analysis
KEY DATA FINDINGS
Falling birth date dampens volume sales
Local company Zaimella holds on to commanding lead
Hard discounters gain value share
Increasing polarisation over forecast period
Small local grocers continue to be key distributor
Brands balance innovation with affordability
Tissue and Hygiene in Ecuador - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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