There will be a marginal fall in constant value sales and minimal volume growth over the forecast period, as a slowing birth date continues to dampen sales. However, there will also be increasing polarisation.
Small local grocers will continue to be the main distributor, primarily due to their convenience and proximity. Specialist nappy/diaper/pants stores will also remain key, because of their ability to offer brand recommendations.
There will continue to be innovation over the forecast period, as players look to differentiate in an increasingly competitive landscape. For instance, in late 2024, Huggies launched its Natural Care range, which boasts increased comfort, better absorption, and enhanced ease of use.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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