PROSPECTS AND OPPORTUNITIES
Changing lifestyles among younger generations reducing birth rates
Sales of nappies/diapers/pants are expected to decline over the forecast period, closely following the anticipated drop-in birth rates. Several factors, including the rising cost of living, later marriages, and a growing preference for career advancement over family life, will contribute to this trend.
Distribution trends
Health and beauty retailers is expected to be the most dynamic channel over the forecast period, driven by the rapid expansion of chains such as Cruz Verde, Farmatodo, and Coopidrogas. These retailers have extended their opening hours, with some locations offering 24-hour service, making them a convenient choice for parents.
Skin care and eco-friendly features to drive product development
Innovation in nappies/diapers/pants will continue to focus on improving core features such as absorbency, skin protection, and environmental sustainability. Colombiana Kimberly-Clark, through its Huggies brand, has led advancements in this area, aligning with Colombian consumers’ preferences for high-quality products that protect babies' skin while offering eco-friendly benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Colombia?
- Which are the leading brands in Nappies/Diapers/Pants in Colombia?
- How are products distributed in Nappies/Diapers/Pants in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Colombia - Category analysis
KEY DATA FINDINGS
Declining birth rates impacting demand for nappies/diapers/pants
Winny remains the leading brand while private label gains traction
Discounters capturing share from small local grocers
Changing lifestyles among younger generations reducing birth rates
Distribution trends
Skin care and eco-friendly features to drive product development
Tissue and Hygiene in Colombia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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