PROSPECTS AND OPPORTUNITIES
Faster decline due to falling birth rate and increased adoption of reusable products
The nappies/diapers/pants category in Estonia is expected to decline at a faster rate over the next five years compared to the review period due to falling birth rates, increased adoption of reusable diapers, and changing consumer habits. Estonia’s declining birth rate means fewer new consumers are entering the market, whilst eco-conscious parents are shifting to cloth diapers, reducing demand for disposable products.
Steady growth of e-commerce
E-commerce sales of nappies/diapers/pants in Estonia are expected to steadily grow over the forecast period. This is a good result as the market is shrinking and some parents prefer to make purchases in supermarkets and discounters for convenience.
Innovation to focus on eco- and skin-friendly materials, and improved absorbency
Innovation in Estonia’s nappies/diapers/pants market will focus on eco- and skin-friendly materials, and improved absorbency. More biodegradable options, ultra-thin but highly absorbent diapers, and hypoallergenic materials are expected to be seen in the market to meet growing sustainability and comfort demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Estonia?
- Which are the leading brands in Nappies/Diapers/Pants in Estonia?
- How are products distributed in Nappies/Diapers/Pants in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Estonia - Category analysis
KEY DATA FINDINGS
Low birth rate impacts nappies/diapers/pants in 2024
Kimberly-Clark leads with its strong reputation and widespread availability
Supermarkets lead, offering convenience, competitive pricing, and frequent promotions
Faster decline due to falling birth rate and increased adoption of reusable products
Steady growth of e-commerce
Innovation to focus on eco- and skin-friendly materials, and improved absorbency
Tissue and Hygiene in Estonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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