PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
The outlook is positive over the forecast period. As well as lower inflation, increasing offerings from cheaper brands, including private label, will support volume growth.
Global players look to gain value share
Wal-Mart recently announced a USD 700 million investment over the next five years in Guatemala, as it plans to open further outlets and develop its logistics and technological capabilities. This will see Wal-Mart’s private label Parent’s Choice gain further value share over the forecast period.
Brands balance innovation with affordability
There will continue to be innovation over the forecast period, as players look to differentiate in an increasingly competitive landscape. For instance, Huggies recently launched its Natural Care range, which boasts increased comfort, better absorption, and enhanced ease of use.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Guatemala?
- Which are the leading brands in Nappies/Diapers/Pants in Guatemala?
- How are products distributed in Nappies/Diapers/Pants in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Guatemala - Category analysis
KEY DATA FINDINGS
Profitability falls, as higher costs continue to impact
Smaller brands gaining value share, due to their competitive pricing
Discounters emerge as largest single channel
Positive outlook over forecast period
Global players look to gain value share
Brands balance innovation with affordability
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2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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