PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by ongoing urbanisation and a new minimum wage
Sales of nappies/diapers/pants are expected to see a double-digit value increase throughout the forecast period. As the economy improves and inflation pressure decreases, a rise in volume growth is anticipated.
Growth for retail e-commerce will be supported by busy, working lifestyles
While retail e-commerce remains a niche, it is anticipated to experience significant growth during the forecast period. This growth will be driven by increasing consumer awareness, fuelled by the rising use of social media among Nigerians, as well as a growing demand for convenience due to the busy lifestyles of working women.
Innovation and intense competition is set to support retail value growth
The competitive landscape will be home to more intense vying for consumers over the forecast period, continuing an accelerating trend that was underway during the review period. Brands such as KissKids, Lebrace, Yara, Softcare, and Bebem has made competition more urgent, benefitting consumers with a widening range of product from which to choose, especially in lower-priced segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Nigeria?
- Which are the leading brands in Nappies/Diapers/Pants in Nigeria?
- How are products distributed in Nappies/Diapers/Pants in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Nigeria - Category analysis
KEY DATA FINDINGS
Consumers seek cheaper alternatives or potty-train early to reduce spend on nappies/diapers/pants
KissKids is the leading brand, offering both affordable and premium offerings
Small local grocers attract consumers across all income groups seeking affordability
Growth is set to be driven by ongoing urbanisation and a new minimum wage
Growth for retail e-commerce will be supported by busy, working lifestyles
Innovation and intense competition is set to support retail value growth
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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