Competitive Landscape
Bordar Group Overtakes Hayat Kimya as Affordability Reshapes Brand Hierarchy
Concentration in nappies/diapers/pants in Nigeria has shifted over the review period. In 2020, Hayat Kimya Nigeria Ltd held a commanding retail value share of 53%, but this figure declines each year to reach just 24% by 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Nigeria?
- Which are the leading brands in Nappies/Diapers/Pants in Nigeria?
- How are products distributed in Nappies/Diapers/Pants in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Nigeria - Category analysis
Key Data Insights
Affordability Wins Shares as Consumers Trade Down
Affordability Wins Shares as Consumers Trade Down
Consumers Demand Affordable Options with a Clean Wellness Focus
Convenience Focus Not Enough to Aid Volume Sales for Pants
Brands to Intensify Competition to Capture Value-Focused Parents
Disposable Pants to Attract Employed Parents Seeking Convenience and Quality
Bordar Group Overtakes Hayat Kimya as Affordability Reshapes Brand Hierarchy
Small Local Grocers Maintain Dominance as Supermarkets and Pharmacies Expand Reach
Tissue and Hygiene in Nigeria - Industry Overview
Companies Expand Affordable Pack Sizes to Drive Brand Loyalty
Key Data Insights
Companies Expand Affordable Pack Sizes to Drive Brand Loyalty
Convenience and Comfort Boost Retail Adult Incontinence
Brands Tap into Demand for Natural and Skin-Friendly Products
Rising Incomes to Prompt Shift From Substitutes to Specialised Hygiene
Retail Adult Incontinence to Continue Leading Growth as Brands Target Awareness
Brand Innovation and Awareness Campaigns Set to Expand Reach and Boost Demand
Mallinson Group Disrupts Share Hierarchy as Bel Impex Consolidates Leadership
Small Local Grocers Drive Immediate Purchases as Consumers Prioritise Proximity
Supermarkets and E-Commerce Attract Value Seekers and Modern Shoppers
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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