PROSPECTS AND OPPORTUNITIES
Declining birth rates and fertility rates to stall growth for nappies/diapers/pants
Although 2023 saw a rise in births in Malaysia, nine-month data for 2024 show a decline. This negative trend is expected to continue during the forecast period, dampening demand and restraining category growth, although it should remain in positive territory in terms of value sales.
Online sales campaigns to aid growth through favourable pricing strategies
E-commerce platforms such as Shopee and Lazada have made it possible for Malaysian consumers to buy products shipped directly from abroad, including from China, often at highly competitive prices. Monthly double-date sales (for example, 1.
New diapers launches emphasise superior comfort and premium materials
Kao launched a new and improved version of Merries diapers in March 2024, built on Kao Japan technology that features a breathable sheet with five billion invisible holes. This design maximises comfort for babies and helps ensure uninterrupted sleep, which benefits both babies and parents.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Malaysia?
- Which are the leading brands in Nappies/Diapers/Pants in Malaysia?
- How are products distributed in Nappies/Diapers/Pants in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Malaysia - Category analysis
KEY DATA FINDINGS
Growth supported by shift to disposable pants in 2024
Young parents value affordable products of good quality
Store-based retail remains key, with e-commerce expanding
Declining birth rates and fertility rates to stall growth for nappies/diapers/pants
Online sales campaigns to aid growth through favourable pricing strategies
New diapers launches emphasise superior comfort and premium materials
Tissue and Hygiene in Malaysia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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