PROSPECTS AND OPPORTUNITIES
Continued decline anticipated, driven by the falling birth rate
Although a marginally positive retail current value CAGR is anticipated for nappies/diapers/pants in Mexico in the forecast period, retail volume sales are set to continue to decline, due to the continued fall in the birth rate and thus the falling number of children aged 0-3. However, there are likely to be opportunities in specific categories, such as new born and junior nappies/diapers, in which demand has shown greater stability, and these categories are expected to see the slowest retail volume declines.
Discounts available online likely to drive growth for retail e-commerce
As digital retail continues to evolve, the role of retail e-commerce in nappies/diapers/pants may expand over time. In the forecast period, retail e-commerce is expected to see continued growth due to its current low penetration rate in nappies/diapers/pants, which is likely to take share from grocery retailers such as supermarkets and hypermarkets.
More players likely to offer comfort and sustainability to drive growth
A response by companies to the decline in demand for nappies/diapers/pants in Mexico has been innovation, particularly in terms of enhancing product quality, and introducing sustainable alternatives, and this trend is set to continue in the forecast period. There is an emphasis on developing products with softer fibres, improved absorption capability, and features that provide greater comfort for babies, and a better performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Mexico?
- Which are the leading brands in Nappies/Diapers/Pants in Mexico?
- How are products distributed in Nappies/Diapers/Pants in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Mexico - Category analysis
KEY DATA FINDINGS
The falling birth rate drives decline for nappies/diapers/pants
Private label gains share, but the two leaders continue to dominate
Although e-commerce rises from a low base, grocery retailers continue to dominate
Continued decline anticipated, driven by the falling birth rate
Discounts available online likely to drive growth for retail e-commerce
More players likely to offer comfort and sustainability to drive growth
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2024 key trends
Competitive landscape
Retail developments
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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