PROSPECTS AND OPPORTUNITIES
Declining birth rate may be supplemented by influx of government talent schemes
Despite predictions for a further decline in Hong Kong’s birth rate in the coming years, nappies/diapers/pants is expected to record low retail volume and value growth over the forecast period, with disposable pants set to remain the most dynamic category. Although the government has implemented various schemes and subsidies aimed at supporting prospective parents, the effectiveness of these initiatives remains uncertain.
Retail e-commerce set to see competition from offline channels
The expansion of e-commerce platforms, particularly from health and beauty specialists, has transformed how prospective parents shop for essential baby products. With direct-to-consumer delivery options and exclusive discounts for members, these platforms are becoming increasingly attractive.
Natural positioning of nappies/diapers likely to rise over the forecast period
Positioning natural claims effectively is likely to resonate with the new generation of parents in Hong Kong, who prioritise ethical, sustainable, and chemical-free products for their children. As new generations of parents increasingly prioritise ethical and environmentally-friendly products, the demand for natural nappies/diapers is likely to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Hong Kong, China?
- Which are the leading brands in Nappies/Diapers/Pants in Hong Kong, China?
- How are products distributed in Nappies/Diapers/Pants in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Nappies/diapers/pants records single-digit growth through the dynamic disposable pants
Procter & Gamble retains slim lead in nappies/diapers/pants
Retail e-commerce still appeals as consumers seek value-for-money purchases
Declining birth rate may be supplemented by influx of government talent schemes
Retail e-commerce set to see competition from offline channels
Natural positioning of nappies/diapers likely to rise over the forecast period
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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