Nappies/diapers/pants in the UK still offers potential for the greater development of more premium options despite the strength of private label in the category. As disposable incomes improve, some consumers will likely be attracted to products made from superior materials which claim specific features and benefits, such as gentle on the skin, comfort, or stronger performance in terms of absorbency or flexibility for more mobile babies.
E-commerce is expected to continue to grow in significance for category sales over the forecast period. The channel is appreciated by consumers for its convenience in terms of home delivery of bulky items.
A strong focus on the health of the baby and the protection of their skin will be prominent trends driving new product development over the forecast period. Many consumers are searching for the best products they can afford that claim to be gentle on their baby’s skin to avoid chafing and rashes, alongside absorbency, which also helps support the comfort aspect.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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