PROSPECTS AND OPPORTUNITIES
Premiumisation offers value growth potential despite strength of private label
Nappies/diapers/pants in the UK still offers potential for the greater development of more premium options despite the strength of private label in the category. As disposable incomes improve, some consumers will likely be attracted to products made from superior materials which claim specific features and benefits, such as gentle on the skin, comfort, or stronger performance in terms of absorbency or flexibility for more mobile babies.
E-commerce set to gain further ground by offering multiple advantages to consumers
E-commerce is expected to continue to grow in significance for category sales over the forecast period. The channel is appreciated by consumers for its convenience in terms of home delivery of bulky items.
Focus on superior quality and sustainability expected to gain momentum
A strong focus on the health of the baby and the protection of their skin will be prominent trends driving new product development over the forecast period. Many consumers are searching for the best products they can afford that claim to be gentle on their baby’s skin to avoid chafing and rashes, alongside absorbency, which also helps support the comfort aspect.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in United Kingdom?
- Which are the leading brands in Nappies/Diapers/Pants in United Kingdom?
- How are products distributed in Nappies/Diapers/Pants in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in the United Kingdom - Category analysis
KEY DATA FINDINGS
Unit price increases drive category’s value growth
Procter & Gamble retains convincing lead with Pampers
Supermarkets leads distribution, but e-commerce makes further gains by offering convenience and competitive prices
Premiumisation offers value growth potential despite strength of private label
E-commerce set to gain further ground by offering multiple advantages to consumers
Focus on superior quality and sustainability expected to gain momentum
Tissue and Hygiene in the United Kingdom - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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