PROSPECTS AND OPPORTUNITIES
Slow growth forecast, with disposable pants the most dynamic subcategory
Current value growth in nappies/diapers/pants in Hungary is expected to be hampered over the forecast period by a declining birth rate and slower price increases compared to the review period.
E-commerce will continue to gain ground at the expense of health and beauty specialists in the years ahead
Although health and beauty specialists will remain the leading channel for the foreseeable future, e-commerce is expected to evolve with an increasing number of online shops, mobile shopping options and improvements that will make the entire shopping process smoother and easier. As a result, this channel will continue to grow rapidly over the forecast period.
Investments in innovation will focus on comfort and eco-friendliness
Looking ahead, innovation will be aimed at nappies/diapers with comfortable materials and convenient features such as Velcro fastenings. Responding to consumer demand, manufacturers are also expected to continue to develop products that are more environmentally friendly and without synthetics, and that include plant-based raw materials, premium cotton and cellulose, which are farmed responsibly and are kinder to babies' skin as well as comfortable.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Hungary?
- Which are the leading brands in Nappies/Diapers/Pants in Hungary?
- How are products distributed in Nappies/Diapers/Pants in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Hungary - Category analysis
KEY DATA FINDINGS
Modest current value growth for nappies/diapers/pants in 2024 despite decline in newborn babies
Competitive landscape remains largely changed, with Pampers enjoying top ranking
Health and beauty specialists faces challenges from the dynamism of e-commerce
Slow growth forecast, with disposable pants the most dynamic subcategory
E-commerce will continue to gain ground at the expense of health and beauty specialists in the years ahead
Investments in innovation will focus on comfort and eco-friendliness
Tissue and Hygiene in Hungary - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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