PROSPECTS AND OPPORTUNITIES
Slower value growth expected due to reduced price inflation and volume stagnation
Value sales of nappies/diapers/pants are expected to rise over the forecast period. However, price increases are expected to be less pronounced compared to previous years, limiting the potential for robust value growth.
E-commerce to continue expanding as parents seek cost savings and convenience
The evolution of e-commerce is set to remain a key driver of category sales. Parents will increasingly favour online shopping due to the convenience of bulk purchases, subscription models, and competitive pricing.
Innovation to focus on sustainability in disposable nappies
Sustainability concerns will shape future innovation in the disposable nappies segment. Consumers seeking environmentally responsible options will drive demand for nappies with reduced carbon footprints, biodegradable components, and eco-friendly packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Netherlands?
- Which are the leading brands in Nappies/Diapers/Pants in Netherlands?
- How are products distributed in Nappies/Diapers/Pants in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in the Netherlands - Category analysis
KEY DATA FINDINGS
Value growth driven by price increases, while volume remains under pressure
Pampers retains dominance, while private label gains ground
E-commerce emerges as the fastest-growing distribution channel
Slower value growth expected due to reduced price inflation and volume stagnation
E-commerce to continue expanding as parents seek cost savings and convenience
Innovation to focus on sustainability in disposable nappies
Tissue and Hygiene in the Netherlands - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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