Competitive Landscape
Procter & Gamble France Snc Loses Share as Private Label and Green Brands Advance
Nappies/diapers/pants in France remained concentrated in 2025, but the landscape is showing signs of fragmentation compared to previous years. Procter & Gamble France SNC continued to hold the highest value share at 44% in 2025, although this is a significant decline from 50% in 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in France?
- Which are the leading brands in Nappies/Diapers/Pants in France?
- How are products distributed in Nappies/Diapers/Pants in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in France - Category analysis
Key Data Insights
Declining Birth Rate Continues to Dampen Category Sales
Declining Birth Rate Continues to Dampen Category Sales
Parents Accelerate Shift to Private Label as Premium Options Lose Ground
Green Brands Capture Health-Driven Demand as Demographics Decline
Health Concerns and Composition Claims Expected to Accelerate Brand Polarisation
Procter & Gamble France Snc Loses Share as Private Label and Green Brands Advance
Grocery Retailers Secure Shopper Loyalty with Wide Selection and Deals
Click-And-Collect Boosts E-Commerce as Busy Families Seek Flexibility
Tissue and Hygiene in France - Industry Overview
Premium and Budget Brands Respond to Polarised Consumer Expectations
Key Data Insights
Premium and Budget Brands Respond to Polarised Consumer Expectations
Menstrual Care Dominates While Adult Incontinence Surges in France
Older Adults Set to Boost Incontinence Demand as Birth Rates Projected to Continue Falling
Brands Expected to Respond to Health Concerns by Improving Product Composition
Private Label Makes Steady Gains as National Brands Lose Ground
Grocery Retailers Retain Leading Channel Place as Shoppers Prioritise Value and Convenience
Retail E-Commerce Gains Traction as Click-And-Collect Reshapes Shopping Habits
Discount Stores Attract Value-Focussed Shoppers with Low-Cost Tissue and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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