PROSPECTS AND OPPORTUNITIES
Sales of nappies/diapers/pants set for marginal growth
From 2025 onwards, nappies/diapers/pants sales are projected to return to a marginally positive trajectory in both volume and current value terms. Within the category, disposable pants is expected to sustain the most dynamic performance.
2025 will be an extension of 2024
Forecasters predict that 2024’s market environment will carry over into 2025, though the overall situation should stabilise somewhat. With volumes continuing to struggle and raw material costs expected to normalise, private label players will likely pursue lower pricing strategies to widen their market gap.
Green variants will drive value sales while private labels hold high volume sales potential
Economic conditions are unlikely to improve substantially before the second half of the forecast period, so private label lines may continue to grow in volume, enhanced by the sustained emphasis on eco-friendly attributes. Retailers are expected to give more shelf space to green ranges, benefiting both private label and pure eco-players that compete on quality and environmental credentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in France?
- Which are the leading brands in Nappies/Diapers/Pants in France?
- How are products distributed in Nappies/Diapers/Pants in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in France - Category analysis
KEY DATA FINDINGS
Category sees subdued performances in line with demographic trends
Private label players reap rewards while P&G still leads overall
Green brands see greater interest in 2024
Sales of nappies/diapers/pants set for marginal growth
2025 will be an extension of 2024
Green variants will drive value sales while private labels hold high volume sales potential
Tissue and Hygiene in France - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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