PROSPECTS AND OPPORTUNITIES
Significant growth expected for the category in the years ahead despite faltering birth rate
Sales of nappies/diapers/pants in Indonesia are expected to grow by double digits over the forecast period, despite a slower birth rate. According to Indonesia’s national statistics, the number of children aged 0–4 years old is projected to decline from 32.
Players will increasingly engage on social media platforms to engage with consumers
E-commerce is expected to continue its rapid growth due to attractive prices and discounts, particularly during major sales events. Manufacturers are set to embrace this trend wholeheartedly, utilising social media platforms like TikTok and its shopping feature to create engaging content and raise consumer awareness.
Innovation will be important, but price will remain key
Indonesian consumers consistently seek innovation in nappies/diapers/pants to enhance day-to-day parenting. Features such as skincare benefits through dermatologically tested products, higher absorption rates for enhanced comfort, and quick drying are valued features.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Indonesia?
- Which are the leading brands in Nappies/Diapers/Pants in Indonesia?
- How are products distributed in Nappies/Diapers/Pants in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Indonesia - Category analysis
KEY DATA FINDINGS
Further decline for nappies/diapers/pants in 2024 as consumer confidence is dented
Uni-Charm retains the lead, but Lucky Mom enjoys ongoing growth
E-commerce continues to enjoy rapid growth as it vies for share with convenience stores as the leading distribution channel
Significant growth expected for the category in the years ahead despite faltering birth rate
Players will increasingly engage on social media platforms to engage with consumers
Innovation will be important, but price will remain key
Tissue and Hygiene in Indonesia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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