PROSPECTS AND OPPORTUNITIES
Sustainability and premium segment to boost innovation in the forecast period
Nappies/diapers/pants in Brazil is expected to maintain similar low retail volume and retail value growth rates at constant 2024 prices in the forecast period. Disposable pants is set to see a double-digit CAGR by both measures, while traditional nappies/diapers is likely to see declines by both measures, with economy products in particular struggling to achieve growth.
Despite constant growth for retail e-commerce, offline stores should remain dominant in the coming years
The distribution channels for nappies/diapers/pants in Brazil are evolving, with significant developments for both retail e-commerce and physical retail. Recent news highlights the growing importance of online sales, driven by the consumer preferences for convenience and accessibility.
Global innovations to shape and influence nappies/diapers/pants
Europe leads the way in terms of innovation in nappies/diapers/pants, particularly with the growth of compostable products, although this remains a niche. Companies such as Soft N Dry Diapers Corp have introduced sustainable technologies such as the ecoLiite Core, a tree-free nappy/diaper core that complies with the European Union’s deforestation-free regulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Brazil?
- Which are the leading brands in Nappies/Diapers/Pants in Brazil?
- How are products distributed in Nappies/Diapers/Pants in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Brazil - Category analysis
KEY DATA FINDINGS
Disposable pants continues to be the driving force within nappies/diapers/pants
Narrowing the gap between price ranges, and further consolidation
Retail e-commerce still accounts for a low share, but is continuously evolving
Sustainability and premium segment to boost innovation in the forecast period
Despite constant growth for retail e-commerce, offline stores should remain dominant in the coming years
Global innovations to shape and influence nappies/diapers/pants
Tissue and Hygiene in Brazil - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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