PROSPECTS AND OPPORTUNITIES
Rising birth rates and local production to propel category growth
Sales of nappies/diapers/pants are expected to grow positively at a current value CAGR during the forecast period, driven by Kenya’s growing population and the continued decline in traditional cloth nappies. Newborn nappies/diapers are projected to be the most dynamic category, supported by anticipated increases in local production.
E-commerce evolution to accelerate category growth
The continuous evolution and expansion of e-commerce platforms are expected to strongly support growth within the nappies/diapers/pants category over the forecast period. Increased internet penetration, coupled with advancements in digital marketing technology, will reduce storage and display costs and enhance the shopping experience.
Product innovation focused on affordability and enhanced functionality
Consumer demand for affordable yet high-quality products will drive significant innovation in the nappies/diapers/pants category. Brands are expected to introduce more advanced, functionally superior nappies, featuring improved absorbency, enhanced comfort, and additional convenience-oriented attributes, such as adjustable sizing and skin-friendly materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Kenya?
- Which are the leading brands in Nappies/Diapers/Pants in Kenya?
- How are products distributed in Nappies/Diapers/Pants in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Kenya - Category analysis
KEY DATA FINDINGS
Increased adoption and affordability drive growth in nappies/diapers/pants
Local and international manufacturers gain share through innovation and affordability
Retail evolution boosts supermarkets and small local stores; e-commerce expands
Rising birth rates and local production to propel category growth
E-commerce evolution to accelerate category growth
Product innovation focused on affordability and enhanced functionality
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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