PROSPECTS AND OPPORTUNITIES
While retail volume is anticipated to decline, premiumisation will boost value growth
Sales of nappies/diapers/ pants are expected to rise in retail value over the forecast period despite a decline in volume caused by a decreasing birth rate. Ongoing promotions and a shift towards higher-value products, including disposable pants and night diapers will likely support retail value.
Retail e-commerce will play a more important role, offering a wider selection of goods
Retail e-commerce in the Belgian nappies/diapers/pants market is expected to continue its upward trajectory over the forecast period, driven by several key factors. As consumers increasingly prioritise convenience, the ability to shop for nappies and related products online, with home delivery options, will remain a key appeal.
Washable nappies/diapers/pants may gain ground and drive sales across the forecast period
The future nappies/diapers/pants in Belgium will be shaped by several areas of innovation, with a strong emphasis on sustainability, convenience, and functionality. One of the most notable trends will be the rise of washable nappies/diapers driven by increasing environmental awareness and municipal incentives encouraging parents to shift from disposable to reusable options.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Belgium?
- Which are the leading brands in Nappies/Diapers/Pants in Belgium?
- How are products distributed in Nappies/Diapers/Pants in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Belgium - Category analysis
KEY DATA FINDINGS
Retail volume and value continue to be challenged by the declining birth rate in Belgium
Private label lead retail volume sales as consumers appreciate affordability
Supermarkets lead while retail e-commerce increases its share of sales
While retail volume is anticipated to decline, premiumisation will boost value growth
Retail e-commerce will play a more important role, offering a wider selection of goods
Washable nappies/diapers/pants may gain ground and drive sales across the forecast period
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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