PROSPECTS AND OPPORTUNITIES
“War babies” to boost demand for new born nappies
Nappies/diapers/pants is expected to see further growth in Israel over the forecast period. Nappies value growth will remain buoyant over the early to mid-forecast period due to the rise in VAT from 17% to 18% on 1 January 2025.
E-commerce sales flatten as consumers prefer to shop in brick-and-mortar stores
E-commerce sales will continue to flatten over the forecast period as in other categories. The trend of returning to physical shops started after the lifting of COVID-19 restrictions and is likely to continue into the forecast period as people prefer to shop together in large malls or in places where they feel safe.
New AI tool introduced in 2024 may help to stimulate sales
There was little innovation over 2024 due to the Israel-Hamas war. However, the introduction and use of a new AI tool by Kimberly Clark for the Huggies brand was a notable innovation that occurred around June 2024.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Israel?
- Which are the leading brands in Nappies/Diapers/Pants in Israel?
- How are products distributed in Nappies/Diapers/Pants in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Israel - Category analysis
KEY DATA FINDINGS
Stockpiling and donations to displaced families bolster growth over 2024
Kimberly Clark sees slight drop in sales over 2024 as consumers shift down
Discounters sees good performance on the back of falling purchasing power.
“War babies” to boost demand for new born nappies
E-commerce sales flatten as consumers prefer to shop in brick-and-mortar stores
New AI tool introduced in 2024 may help to stimulate sales
Tissue and Hygiene in Israel - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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