PROSPECTS AND OPPORTUNITIES
Continued positive performance, led by disposable pants, although sustainability will become a more important consideration
Nappies/diapers/pants in the Philippines will continue to post positive volume and current value growth over the forecast period, with the latter noticeably robust. This will be fuelled by increasing economic stability, which will lead to an increase in consumer spending, as well as continuous product development.
Distribution landscape will remain largely unchanged, but e-commerce will continue to gain traction, albeit from a low base
Even with a continuous decline in the fertility rate in the Philippines, the category is expected to grow. Companies are becoming more creative in marketing their products by communicating the benefits and features of quality nappies.
Problem-solving with new technologies is likely to increase in the coming years
One specific problem that could be solved by new technologies developed for nappies/diapers in the near future is enhancing the user experience with customisable features like wetness indicators. Advances in absorbent technology improve leak protection and comfort, especially for a more active lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Philippines?
- Which are the leading brands in Nappies/Diapers/Pants in Philippines?
- How are products distributed in Nappies/Diapers/Pants in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in the Philippines - Category analysis
KEY DATA FINDINGS
Category expansion thanks to urbanisation and rising incomes
Players are increasingly connecting with celebrity and influencer collaborations
Growing popularity of diaper pants boosts online sales
Continued positive performance, led by disposable pants, although sustainability will become a more important consideration
Distribution landscape will remain largely unchanged, but e-commerce will continue to gain traction, albeit from a low base
Problem-solving with new technologies is likely to increase in the coming years
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DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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