PROSPECTS AND OPPORTUNITIES
Nappies/diapers/pants expected to remain cornerstone of tissue and hygiene sales
Nappies/diapers/pants is expected to continue on its consistent growth trajectory over the forecast period. The category is the largest within tissue and hygiene in value terms, a position it is likely to retain due to the essential nature of the products.
Rising e-commerce presence set to support sales over forecast period
As with many categories, the trend of increasing e-commerce sales within nappies/diapers/pants is expected to continue growing over the forecast period. Local consumers are becoming increasingly aware of the benefits and the convenience associated with purchasing nappies/diapers/pants online and receiving them via delivery.
Sustainability and innovation set to intensify competition over forecast period
There is a slow but growing emphasis on eco-friendly and biodegradable nappies/diapers in South Africa, driven by increasing consumer awareness of environmental issues. Over 12% and 14% of consumers in South Africa indicated in Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded January to February 2024) that they place an emphasis on biodegradable and environmentally-conscious nappies respectively, when looking to purchase these products.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in South Africa?
- Which are the leading brands in Nappies/Diapers/Pants in South Africa?
- How are products distributed in Nappies/Diapers/Pants in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in South Africa - Category analysis
KEY DATA FINDINGS
Nappies/diapers/pants display positive growth in value terms despite tough economic climate
Procter & Gamble and Kimberly-Clarke retain lead of nappies/diapers/pants
Supermarkets remains preferred distribution channel in South Africa
Nappies/diapers/pants expected to remain cornerstone of tissue and hygiene sales
Rising e-commerce presence set to support sales over forecast period
Sustainability and innovation set to intensify competition over forecast period
Tissue and Hygiene in South Africa - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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