PROSPECTS AND OPPORTUNITIES
Positive future forecast for nappies/diapers/pants in Vietnam
Sales of nappies/diapers/pants are projected to keep on rising in Vietnam during the forecast period. Despite the declining birth rate, particularly in major cities, the government is taking proactive measures to address the issue by introducing supportive policies and programs aimed at boosting and stabilising the birth rate.
E-commerce to become more important as a growth-driver
While baby/child/maternity stores remains the most important channel for category products, the growth of e-commerce has meant that online sales are now a critical avenue for brands to expand their reach, especially to consumers in rural areas. E-commerce platforms like Shopee, TikTok, and others are increasingly being utilised by baby/child/maternity retailers to ensure they capture a wider audience and stay competitive.
Innovation and sustainability-focused design will continue shape progress
The addition of innovative features to nappies, diapers and pants has been very well-received – especially when such features address local issues and cater to local demand. For example, Bobby's launch of its Bobby Antimos Mosquito Repellent diaper line in 2024, infused with a natural lemongrass scent, offers up to eight hours of mosquito repellence, ensuring safety and effectiveness for babies.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Vietnam?
- Which are the leading brands in Nappies/Diapers/Pants in Vietnam?
- How are products distributed in Nappies/Diapers/Pants in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Vietnam - Category analysis
KEY DATA FINDINGS
Rising value sales seen in 2024
Diana remains ahead of the rest
Baby/child/maternity stores leads distribution, while e-commerce rises fastest
Positive future forecast for nappies/diapers/pants in Vietnam
E-commerce to become more important as a growth-driver
Innovation and sustainability-focused design will continue shape progress
Tissue and Hygiene in Vietnam - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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