PROSPECTS AND OPPORTUNITIES
Bleak outlook as the consumer pool shrinks
Steady decreases in retail volume and value (current and constant 2024 prices) sales are projected across nappies/diapers/pants in the forecast period. One of the most critical long-term challenges for the category in Poland is the declining birth rate.
Players respond to ecological and skin-sensitive trends
Another key trend is expected to be the rise of ecological and skin-sensitive solutions. Parents, especially younger ones, are increasingly prioritising biodegradable, hypoallergenic and fragrance-free nappies/diapers that reduce the environmental impact and minimise skin irritation.
Regulatory and economic indicators to gain weight
Regulatory and economic factors are likely to influence the category in the forecast period. Discussions around a reduction of VAT (value-added tax) on essential baby products could impact pricing strategies and boost the affordability of premium nappies/diapers, including skin-friendly offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Nappies/Diapers/Pants in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Nappies/Diapers/Pants in Poland?
- Which are the leading brands in Nappies/Diapers/Pants in Poland?
- How are products distributed in Nappies/Diapers/Pants in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Nappies/Diapers/Pants products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Nappies/Diapers/Pants in Poland - Category analysis
KEY DATA FINDINGS
Upturn in performance amid category stabilisation but also extended use
Biedronka meets consumers’ value for money expectations to lead the way
Discounters is becoming the go-to channel for nappies/diapers/pants
Bleak outlook as the consumer pool shrinks
Players respond to ecological and skin-sensitive trends
Regulatory and economic indicators to gain weight
Tissue and Hygiene in Poland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Nappies/Diapers/Pants
- Disposable Pants
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- Junior Nappies/Diapers
- New Born Nappies/Diapers
- Standard Nappies/Diapers
Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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