COMPETITIVE LANDSCAPE
Reliance’s entry intensifies competition in the economy segment
Reliance Consumer Products is significantly expanding its beverage portfolio with the introduction of Campa Energy. The product line features multiple variants, including Gold Boost, Berry Kick, and Citrus Kick, with certain options specifically formulated as zero-sugar alternatives for health-conscious consumers.
Sting maintains its lead having democratised the category
Energy drinks was historically perceived as a premium category in India, dominated by Red Bull. Red Bull entered India in 2009 and dominated the category for most of the following decade, until Sting disrupted the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in India?
- To what extent are health considerations impacting consumption of Energy Drinks in India?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in India?
- Which are the leading brands in Energy Drinks in India?
- What potential exists for multinational or domestic soft drinks companies to expand in India?
- How are products distributed in Energy Drinks in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in India - Category analysis
KEY DATA FINDINGS
Fast-paced urban lifestyles make energy drinks a functional staple
Further expansion with the arrival of affordable brands
Evolving challenges, including stricter FSSAI regulations
Challenging environment due to geopolitical instability in the Middle East
Small pack sizes and PET packaging will continue to dominate
Reliance’s entry intensifies competition in the economy segment
Sting maintains its lead having democratised the category
Quick commerce remains the fastest growing channel
Soft Drinks in India - Industry Overview
Robust growth supported by low per capita consumption
KEY DATA FINDINGS
Rising health awareness drives shift to health-oriented products
Intense price competition
Low base, young demographic, and macroeconomic growth support sales
Increased cost of importing raw materials
PepsiCo and Coca-Cola prioritise brand-building and promoting a circular economy
Competitive landscape disrupted by Reliance Consumer Products and niche players
Quick commerce is redefining the marketing landscape for soft drinks
Foodservice vs retail split
Fountain sales in India
DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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