COMPETITIVE LANDSCAPE
Local player leads
Paolyta Co Ltd is expected to remain the leading player in energy drinks in off-trade volume terms in 2025, though second-placed, Red Bull, is closing the gap. Paolyta is a well-established Taiwanese company that offers a range of energy drinks with a strong focus on health and functionality.
Red Bull tops the rankings in value terms
However, Red Bull leads in off-trade value terms. Red Bull hosts and sponsors high-profile events tailored to youth culture and extreme sports, such as breakdancing competitions, fitness challenges, and music events.
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Overview:
Understand the latest market trends and future growth opportunities for the Energy Drinks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Energy Drinks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Energy Drinks in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Energy Drinks in Taiwan?
- To what extent are health considerations impacting consumption of Energy Drinks in Taiwan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Energy Drinks in Taiwan?
- Which are the leading brands in Energy Drinks in Taiwan?
- What potential exists for multinational or domestic soft drinks companies to expand in Taiwan?
- How are products distributed in Energy Drinks in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Energy Drinks?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Energy Drinks in Taiwan - Category analysis
KEY DATA FINDINGS
Energy drinks evolving to meet changing consumer demand
Energy drinks thrives
Innovation broadens appeal and maintains interest
Energy drinks evolving towards multi-functional products
Monster Energy effectively engages Taiwan's youth with innovative marketing strategies
Red Bull champions sustainability through recycling and eco-friendly practices
Local player leads
Red Bull tops the rankings in value terms
Convenience stores dominates Taiwan's energy drinks market with strategic promotions
Supermarkets captures bulk buying and family consumption
Soft Drinks in Taiwan - Industry Overview
Health awareness and desire for new flavours shaping demand
KEY DATA FINDINGS
Health, sustainability and innovation key to growth
Convenience stores key, but e-commerce gaining in importance
Combining sustainability and health
Health to remain a key consideration
Brands adapting to evolving consumer preferences
Sustainability concerns affecting manufacturers’ strategies
Uni-President Enterprises Corp out in front
Mix of dynamic players and established major brands
Convenience stores key to distribution
Supermarkets and hypermarkets target bulk purchases and families
Foodservice vs retail split
Fountain sales in Taiwan
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Energy Drinks
- Regular Energy Drinks
- Reduced Sugar Energy Drinks
Energy Drinks
These are the aggregated total of regular and reduced sugar functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Can be carbonated or still. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Glucose-based energy beverages such as Lucozade Energy are included here.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Energy Drinks research and analysis database.
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