PROSPECTS AND OPPORTUNITIES
Health-driven habits and whitening trends will support steady growth
Over the forecast period, oral care is set to benefit from continued consumer focus on health and hygiene. Awareness of the importance of maintaining strong dental health is expected to remain high, sustaining demand across core categories such as toothpaste, dental floss, toothbrushes and mouth rinses.
Competition in toothpaste remains fierce amid functional and premium demand
Toothpaste will remain the most competitive category in Austrian oral care, with numerous branded and private label offerings vying for consumer attention. Over the forecast period, toothpaste is expected to continue generating the highest value and volume sales within oral care.
Ingredient transparency and innovation to reshape product development
Product innovation will remain a central force shaping the future of oral care, particularly in response to rising consumer awareness around ingredient safety and sustainability. More consumers are expected to use mobile applications to scan products and examine ingredient lists before purchase, a behaviour already common in broader beauty and personal care categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Austria - Category analysis
KEY DATA FINDINGS
Rising oral health awareness and functional product demand drive growth
Brand heritage and private label innovation shape the competitive landscape
Health and personal care stores remain dominant while e-commerce grows from a low base
Health-driven habits and whitening trends will support steady growth
Competition in toothpaste remains fierce amid functional and premium demand
Ingredient transparency and innovation to reshape product development
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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