PROSPECTS AND OPPORTUNITIES
Steady growth projected for oral care
Economic indicators suggest the Danish economy will continue to strengthen over 2025 and beyond, with the National Bank of Denmark projecting stable, moderate inflation, growing GDP, rising real wages and higher private consumption. Along with improving consumer confidence, these factors will support steady, though modest, growth in oral care from 2025 onwards.
Natural and organic trends continue to accelerate
A growing emphasis on natural and organic products in beauty and personal care is also affecting oral care, most notably in toothpaste. Demand for natural and organic variants is rising rapidly, with fluoride-free formulations such as those from EcoDenta and Urtekram proving popular.
Rising interest in therapeutic offerings
A shift from standard toothpastes to therapeutic variants is also projected to continue. As Danish consumers look for toothpaste that offers specific advantages, demand for whitening, sensitive, gum health and enamel-strengthening products will keep growing, whereas standard varieties are set to see a gradual decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Denmark - Category analysis
KEY DATA FINDINGS
Oral care sees continued positive growth in Denmark in 2024
Clear lead for Colgate
Discounters as favourite stores for oral care purchases
Steady growth projected for oral care
Natural and organic trends continue to accelerate
Rising interest in therapeutic offerings
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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