PROSPECTS AND OPPORTUNITIES
Premiumisation supports value sales
Volume and constant value sales will be largely unchanged over the forecast period. Value sales will be maintained through modest premiumisation and focus on specific concerns like sensitivity, enamel repair, or whitening.
Focus on natural ingredients and sustainability
Natural and ingredient-conscious oral care products will have greater visibility over the forecast period. Toothpastes featuring herbal extracts, coconut oil or activated charcoal will be more prominent, particularly in eco-themed sections of drugstores and on e-commerce platforms.
Continuing innovation and focus on multiple benefits
Innovation in oral care will focus on dual-function products that combine key benefits—such as toothpaste with breath-freshening or gum health benefits. Brands will also expand child-specific lines with engaging flavours and playful packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Oral Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Oral Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Oral Care in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Oral Care in Latvia - Category analysis
KEY DATA FINDINGS
Volume sales unchanged
Colgate-Palmolive continues to lead, but Procter & Gamble gains most value share
Grocery retailers dominate distribution
Premiumisation supports value sales
Focus on natural ingredients and sustainability
Continuing innovation and focus on multiple benefits
Beauty and Personal Care in Latvia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Oral Care
- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Oral Care research and analysis database.
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